The Full Story
IT BEGINS
AT THE SOURCE.
Twenty-four years of relationship, trust, and listening — converging into one promise:
Exceptional water. Exceptional plant science.
The Timeline
2002 → 2026
2002
The Foundation
Craig Gross launches a national ministry that spreads across the internet and around the world. A pastor in Grand Rapids welcomes Craig to speak — an early relationship that plants seeds destined to grow for decades.
2018
The Vision Begins
Private conversations begin in faith communities. Craig starts asking hard questions about ritual, belonging, and what people actually drink. The groundwork for Holy Water forms — quietly, intentionally.
2019
Coachella · Easter Weekend
The vision goes public. The first ripple. Easter weekend becomes a symbolic launching point — not by accident, but by design.
2019–2025
Seven Brands Built
Christian CBD, Mormon Meds, Jew Weed, The Saints, Latter Day Leaf, Devil's Lettuce, DEOSA, Pure Joy, Ascension, Heavens Hemp. Each brand serves a different community. Hundreds of conversations. Years of earning trust in rooms that don't trust easily.
2024
The Source Is Found
A protected American spring is identified as the foundation. Not a flavor. Not a marketing claim. The water itself. If the product is ritual hydration, the water has to be exceptional — and now it is.
2026
Ojai · The Alignment
Craig Rose, Guy Rocourt, Rob Bell, and the team gather in Ojai. Three hours around water, ritual, and posture. The meeting crystallizes everything: Holy Water becomes exceptional water carrying exceptional plant science — an object people can hold.
Now
The Culmination
This isn't a pivot. It's the culmination. Twenty-four years of relationship-building converges into Holy Water Liquid Sacrament — protected spring water, low-dose plant science, ritual hydration for the post-alcohol generation.
The Source
TWO INGREDIENTS.
ZERO COMPROMISE.
Most beverages start with water and hide it. Holy Water starts with water and honors it. The spring comes first. The plant science refines it. Everything else falls away.
The Water
Protected American Spring Water
Sourced from a protected spring in the United States. Naturally mineralized. Bottled at the source. The kind of water people seek out on its own — before anything is added.
The Science
Exceptional Plant Science
Guy Rocourt's formulation makes the cannabinoids disappear — so the ritual can emerge. 3mg. Clean. Precise. The plant science serves the water, never the other way around.
Where the water begins matters.
So does what you add to it.
Ojai · 2026
THREE HOURS.
TWENTY-FOUR YEARS IN THE MAKING.
Craig reunites with an old friend from those early church days. They gather in Ojai with Guy Rocourt and the team for a conversation that would crystallize everything. Three hours around water, ritual, and posture. The vision had traveled twenty-four years to reach this moment.
Rob Bell's Insight
"Give people a permission slip. You don't have to pull through scriptures. Speak their language back to them."
This wasn't advice for a marketing campaign. It was wisdom from someone who had walked the same path. Holy Water could be: not a religious product, but a ritual object — exceptional water that gives people permission to be here, wherever "here" is for them.
Not Religious
Holy Water doesn't require faith. It doesn't require belief. It requires only that you show up as you are.
Ritual
Ritual is universal. Morning coffee, evening wind-down, gathering with friends. Holy Water enters those moments through water — the thing already at the center of every ritual.
The Translation
Holy Water becomes the object that translates
twenty-four years of life's work
into one product people can hold.
Not a pitch. Not a product launch. A culmination.
The Characters
REAL PEOPLE.
REAL WATER.
Craig Rose
The Vision Keeper26 books. 3 million miles. 200+ media appearances. Craig has spent twenty-four years building bridges into communities that aren't supposed to exist. Holy Water is his life's work crystallized — ritual hydration, built on trust.
Guy Rocourt
The Plant ArchitectCo-founder of Papa & Barkley. 25+ years in cannabis science. $100M+ in clean products sold. Guy made the plant science disappear into the water — so the ritual could emerge. 3mg. Precise. Invisible.
The Spring
The SourceA protected American spring, naturally mineralized, bottled at the source. The water is not a carrier. It is the product. Everything else exists to honor it.
The Communities
The FoundationChristian, Jewish, Mormon, spiritual-but-not-religious, recovering, questioning, seeking. Hundreds of conversations over twenty-four years. They didn't just inspire Holy Water — they made it possible.
The Promise
EXCEPTIONAL WATER.
EXCEPTIONAL PLANT SCIENCE.
Two ingredients. One promise.
The water is real. The science is real. The dose is honest.
3mg
Low dose. High trust.
0
Zero cannabis taste
1
One protected spring
The Invitation
The story is real.
The water is real.
It begins at the source.