Spiritual Plants · Flagship Product
HOLY
WATER
Liquid Sacrament™
The Cleanest Introduction to Plant Medicine.
Designed to taste like water.
Built to become a ritual.
Working Brand Positioning
WHAT IS HOLY WATER
LIQUID SACRAMENT?
Holy Water Liquid Sacrament is a new category of ritual beverage.
Available as
Flavorless Beverage Enhancer
Liquid Sacrament™
Still Spring Water
Liquid Sacrament™
Sparkling Spring Water
Liquid Sacrament™
Each delivers the same simple experience.
3mg THC + 3mg CBD
Nothing more. Nothing less.
The Garden
RITUALS,
NOT STRAINS.
Spiritual Plants operates as a platform ecosystem called The Garden — culturally fluent brands, one shared plant standard. Each brand speaks a different language. Each product follows the same system.
The Ritual System
HOLY WATER
Hydration · Daily ritual · The entry point
REST
Recovery · Sleep · Restoration
ANOINT
Body care · Topicals · Skin · Touch
COMMUNION
Consumption · Gathering · Ceremony
The plant stays disciplined.
The language evolves.
The Thesis
How the industry stacks up
Notice what sits at the top?
Consumers.
Not manufacturing.
Most cannabis companies build from the manufacturing up and hope a consumer appears at the end. We started with the consumer — the curious, cautious person who has never used cannabis — and built everything else downward to serve them.
We are building the infrastructure for modern plant medicine.
Not just products
A single beverage, however good, is a SKU. We're building the system beneath the SKU — the formulations, brands, and technology that make many products possible.
Not just beverages
An ecosystem where formulations, brands, technology, media, and culture work together to make plant medicine more approachable, more trustworthy, and easier to integrate into everyday life.
The Investor Narrative
Not the company that makes beverages.
The company that designs the future of plant medicine delivery.
That's a much bigger story — and much closer to how sophisticated consumer companies are actually valued.
For the Curious
THREE QUESTIONS.
ANSWERED IN ORDER.
If you've never used cannabis, you don't need a chemistry lesson. You need three questions answered — so here they are, in the order you'd actually ask them.
01
What is it?
A glass of wine, not hard liquor.
Holy Water Liquid Sacrament™ is to cannabis what a glass of wine is to hard liquor. It's intentionally gentle — a measured ritual beverage, not a high-potency product. Every serving contains just 3mg THC and 3mg CBD.
02
Will I get “high”?
A gentle introduction, not a dramatic experience.
Holy Water Liquid Sacrament™ is intentionally low-dose and designed to provide a gentle introduction to plant medicine. Most first-time users describe a subtle sense of calm rather than intoxication. Everyone responds differently — which is exactly why we begin with a low, measured serving.
03
Why would I use it?
Because plant medicine works best when it's measured.
Just as you don't take an entire bottle of aspirin, cannabis works best in measured amounts. Holy Water Liquid Sacrament™ was designed for people who are curious but cautious — to relax, to feel more present, or to sleep better — at your own pace.
Not designed to make you high.
Designed to introduce you gently.
Holy Water Liquid Sacrament™ isn't designed to make you high. It's designed to introduce you to plant medicine gently. Every serving contains just 3mg THC and 3mg CBD — an intentionally low amount chosen because many people trying cannabis for the first time don't want a dramatic experience. They want to begin slowly. That's exactly what it was designed to do.
SEE IT FOR YOURSELF
Four short films that capture the brand, the product, and the feeling.
Introducing Spiritual Plants
Introducing Holy Water
Holy Water — All Four Religions
Feel Much Better
For the Curious · How It Works
OIL AND WATER.
THAT'S THE WHOLE PROBLEM.
Cannabinoids are oils. Water is water. Pour one into the other and it floats on top — it separates, and you can't get a consistent dose. A hemp emulsion is the technology that solves that: it breaks the cannabinoid oil into tiny droplets and surrounds them with food-grade ingredients so they stay evenly suspended in water.
01
Oil
Cannabinoids (THC + CBD) are oils.
02
Micro-droplets
The oil is broken into microscopic droplets.
03
Wrapped
Each droplet is wrapped in food-grade ingredients so it stays mixed in water.
04
Consistent
Now every sip contains the same measured amount.
Without it
- ✕The THC floats to the top
- ✕The bottle separates over time
- ✕Dosing is inconsistent
- ✕Absorption is slower & less predictable
With it
- ✓Clear, clean appearance
- ✓Consistent dosing every sip
- ✓Longer shelf stability
- ✓Faster, more predictable absorption
The best analogy
Think of milk.
Milk is naturally an emulsion — tiny fat droplets suspended evenly throughout water. That's why every sip tastes the same. A hemp emulsion does the same thing, except instead of milk fat, the suspended droplets carry hemp-derived cannabinoids.
What's inside
Two things, really.
The cannabinoids themselves — plus the food-grade emulsifiers and stabilizers that keep the droplets dispersed in water. Those ingredients aren't "active." They're there because otherwise the THC and CBD won't stay mixed.
Everyone uses an emulsion. Ours is differentiated by taste, stability, and consistency — not by the fact of having one.
The simple explanation
Spring water + precisely measured hemp-derived cannabinoids.
Holy Water uses a hemp-derived emulsion to evenly disperse measured cannabinoids throughout spring water — so every sip delivers a consistent, low-dose experience without changing the taste of the water. That's all most people need to know.
On the can, we don't print the word "emulsion." The label simply reads Spring Water + Precisely Measured Hemp-Derived Cannabinoids. The chemistry lives here — in the technical information — where it belongs.
Current Status
THE BUILD IS
IN MOTION.
Product, manufacturing, distribution, leadership, and capital are being assembled as one operating build. Confirmed infrastructure and proposed appointments are identified separately so the story stays accurate.
Product Platform Finalized
Three complementary products.
- • Beverage Enhancer
- • Still Water
- • Sparkling Water
Manufacturing Infrastructure
Active manufacturing discussions with national beverage partners capable of producing Holy Water at commercial scale.
Operating Plan Defined
The proposed, unconfirmed structure places David Dame as operating head across both core companies; Brandon Stewart is the priority executive hire and proposed President & CEO of Spiritual Plants; Guy Rocourt is the foundational co-founder, Chief Product Officer, and product authority; Craig Rose leads founder vision and culture; and Sean Dame builds alongside them across product, brand, creative, commerce, and activation.
Manufacturing Economics
Production economics validated for scalable national deployment.
Distribution Strategy
Designed to adapt across evolving state and federal regulations while supporting national expansion.
Intellectual Property
Trademark portfolio established.
- • Spiritual Plants™
- • Holy Water Liquid Sacrament™
Strategic Manufacturing Partnership
Final manufacturing partner currently being selected. Focus: premium quality, national scale, and long-term production capacity.
Our Focus
We're not building another cannabis beverage.
We're building a new category of ritual hydration.
Built around two ingredients that matter: exceptional water and exceptional plant science.
One platform. Three products. Designed for trust. Built to scale.
Why Beverage
We believe the future of cannabis will be led by
consumer beverages, not dispensaries.
Consumers already understand water, sparkling water, coffee, tea, and functional beverages. They don't understand cannabis. Holy Water meets people where they already are by transforming one of the oldest daily rituals in the world — drinking water.
We're intentionally building a premium ritual beverage brand designed for mainstream consumer channels, not just cannabis retail. As the industry evolves, we believe trusted beverage brands will move through the same distribution networks that built the modern alcohol and beverage industries.
Liquid Death proved that water can become culture. We believe Holy Water can become the trusted ritual companion for plant medicine.
We're not building another cannabis company.
We're building a consumer brand that makes plant medicine approachable through trust, simplicity, and everyday ritual.
The future of cannabis won't arrive through dispensaries.
It will arrive through everyday rituals.
The Thesis
Five arguments for why this company is built differently —
and why that's the investment.
The Thesis · Product Roadmap
From stripped taste
to the infinite garden.
We start by removing the taste. Then we earn the right to add everything else — flavor, function, and eventually the full botanical world the name Spiritual Plants already promises.
The Operating Thesis
We design systems.
Not beverages.
One architecture — Holy Water Liquid Sacrament™ — scaled across delivery formats. Today: water. Tomorrow: sleep, recovery, focus, social. Same system, different delivery. That's IP.
The Category
Stop saying
Cannabis Beverage
Start saying
Ritual Hydration
Today · Live
01
The Enhancer
A flavorless, tasteless beverage enhancer built as an on-ramp to the ritual. Cannabinoid formulation and shipping availability must follow federal, state, local, carrier, age-gating, testing, and labeling requirements in each destination.
Launching Now
02
Holy Water Still & Sparkling
The flagship cans. Exceptional spring water. Precisely measured cannabinoids. Built for premium hospitality — hotels, spas, retreats, restaurants.
Next
03
The Sacred Four
Four functional ritual cans — Still · Calm · Balance · Lift — built on botanicals: chamomile, lemon balm, magnesium; pear, mint, tulsi; cucumber, lime, ginger; blood orange, vanilla, guayusa. Guy Rocourt — the king of flavor — leads the move from stripped taste into crafted flavor.
Future
04
The Infinite Garden
“Spiritual Plants” is the platform. Where THC isn't legal, we enter with adaptogens (lion's mane, ashwagandha), functional mushrooms, biblical ingredients, and other plants. Where it is, we move cannabis-derived through the licensed dispensary route. We can remove CBD entirely. One brand — every market, every format, every belief.
Two Ritual Systems
The Sacred Four & The Cultural Four.
The Sacred Four — four functional cans, four rituals: Still, Calm, Balance, Lift.
The Cultural Four — the flavorless enhancer reimagined for specific traditions and communities. The same architecture, different delivery — proof the system scales beyond one SKU.
Same architecture. Infinite garden.
The Thesis · Why We Don't Own Factories
Most founders think owning manufacturing creates value. We believe owning customer trust creates value.
You don't need to own
- —Farms
- —Extraction
- —Emulsion manufacturing
- —Bottling plants
You own
- +Formulas
- +Brands
- +Customers
- +Distribution
- +Media
Very different valuation multiple.
The supply chain is modular
Think Lego.
Replace emulsion. Replace bottler. Replace distributor. The customer never notices.
Acquisition roadmap
Today
Flavor partner
Tomorrow
Own formulation
Later
Acquire manufacturing
Eventually
Acquire distribution
You don't need to build vertically all at once.
Manufacturing can change. Technology can change. Ingredients can change. Partners can change.
The relationship with the customer cannot.
The Thesis · Why We Win
Brandon accidentally identified our moat.
He kept asking
"What's the story?"
Everyone else asks
"What milligram?"
Nobody else is asking that. Exactly.
Your competition isn't beverages.
Your competition is the behaviors people already reach for:
You compete with behaviors. Not cannabis.
Everyone else
THC
Drink
Shelf
Hope
You
Community
Brand
Product
Media
Distribution
Repeat
That's a flywheel.
The Thesis · Consumer-Owned Infrastructure
Not infrastructure as pipes.
Infrastructure as trust.
The org chart changes
Not CEO → Marketing → Operations → Sales.
It becomes a single line that runs in one direction — backwards from the consumer.
Everything works backwards from the consumer.
OUR PEOPLE
Founding Owners · Current Team · Proposed Operating Build
Spiritual Plants is founder-owned by Craig Rose, Jamie, and aligned founding partners. It is one of the two core operating companies inside the proposed Signal Stack, alongside Your Health Is Your Wealth.
The structure below separates current founders and partners from proposed, unconfirmed appointments. Third Wave Foods—owned independently by Robert Davis and Loren Wallis—is a connected Signal Stack partner, not a Spiritual Plants subsidiary.
Post Oak Group · David Chua
Transaction & Capital Markets Advisor
Spiritual Plants is represented by David Chua at Post Oak Group for transaction and capital advisory work.
Post Oak works alongside management on investor engagement, financing strategy, transaction preparation, and institutional process. Formal materials and terms remain subject to Post Oak, management, and counsel review.
David Dame
Proposed & Unconfirmed · Operating Head Across Spiritual Plants + YHIYW
David is the proposed operating head across the two core Signal Stack companies: an institutional private-equity operator, implementer, fixer, and dealmaker who also participates in the creative build.
The intended mandate is to turn the vision into an executable operating system and lead deals, accountability, and team coordination. The appointment remains subject to final agreement.
Craig Rose
Founder · Vision & Culture
Craig leads founder vision, cultural architecture, storytelling, category creation, and the connective tissue between Spiritual Plants, Your Health Is Your Wealth, and the larger ecosystem.
Guy Rocourt
Foundational Co-Founder · Chief Product Officer & Product Authority
Guy is foundational to Spiritual Plants—not an assistant to the build. He owns the product standard across formulation, plant integrity, sourcing, quality, manufacturing relationships, product education, and the long-term roadmap.
His decades of whole-plant and premium cannabis experience make product truth a core operating function, not an advisory layer.
Brandon Stewart
Priority Executive Hire · Proposed President & CEO
Founder and CEO of Revelry Supply, Brandon brings consumer-brand commercialization, partnerships, distribution, commerce, and operating discipline.
The proposed role is President & CEO: building and running Spiritual Plants alongside David, Craig, Guy, and Sean. Appointment, compensation, scope, and authority require final agreement and definitive documents.
Sean Michael Dame
Proposed & Unconfirmed · Core Builder Across Both Companies
Founder of Zakti Goods. Sean is proposed to build alongside David, Craig, Guy, and Brandon across product, brand, creative, commerce, and real-world activation for Spiritual Plants and Your Health Is Your Wealth.
His scope, title, and participation remain subject to direct agreement.
Jamie Tanzer
Founding Owner · Shared Creative Direction
Jamie is part of the founding ownership group and helps protect visual identity, packaging, and aesthetic coherence across the work.
Patricc Reed / Post It Pat
Shared Creative Team · Culture, Hospitality & Experience
Patricc connects artists, events, hospitality, merchandise, community, and brand activations across both companies. Any formal executive title remains to be agreed.
Jackson Averett
Shared Creative Team · Film, Story & Visual Direction
Jackson carries the visual story across both companies through video, field documentation, creative direction, and the real-world moments that make the ecosystem feel alive. Any formal executive title remains to be agreed.
Joda Williams
Shared Creative Team · YHIYW Methodology
Joda contributes language, practice, and human methodology across the shared creative layer, while holding a distinct methodology role inside Your Health Is Your Wealth.
Kenny McCormick
Featured Artist & Collaborator Across the Ecosystem
Kenny is a featured artist and creative collaborator across the music, story, live experience, and cultural work surrounding the full ecosystem.
Tracy McCourt
Founding Advisor — Finance, Operations, Governance & Organizational Culture
Former executive leader with Zappos, Skechers, Frederick's of Hollywood, and MedMen.
Tracy advises on finance, governance, executive leadership, organizational design, operational systems, retail infrastructure, and company culture.
Dave Duffin
Founding Advisor — Consumer Experience & Retail Strategy
Founder of Zuka Juice, Rumbi Island Grill, and Zao Asian Cafe. Former Board Member of Jamba Juice.
Dave advises on consumer behavior, hospitality, recurring customer habits, retail strategy, customer loyalty, and building brands people return to every day.
Stephen Sedmak
Founding Advisor — Stewardship & Regenerative Communities
Co-Founder of SLS Labs. Visionary behind The Well at Shope Creek Wilderness. Co-Founder of the Hollow Bone Initiative.
Stephen advises on stewardship, regenerative communities, leadership, hospitality, organizational culture, land, and long-term mission alignment.
A Shared Philosophy
One of the unique strengths of Spiritual Plants is its commitment to building culture before products.
Patricc Reed (Post It Pat) and Tracy McCourt both served on Tony Hsieh's Brand Aura Team at Zappos, where they contributed to initiatives centered around hospitality, employee experience, company culture, and community.
After Zappos, Tracy continued working to bring those same hospitality principles into the cannabis industry, providing valuable insight into both the opportunities and challenges of translating world-class customer experience into an emerging market.
Today, those lessons influence how Spiritual Plants approaches hospitality, retail, customer experience, live events, community, and long-term brand loyalty.
We believe the next generation of iconic consumer brands will be built through community, hospitality, product excellence, and purpose—not advertising alone.
Aaron Kenny
Board Member & Early Investor
Founder of InternetSafety.com.
Aaron brings decades of entrepreneurial experience, governance, technology leadership, and a trusted network built through long-term business relationships.
Josh McCown
Early Investor
Former NFL quarterback, coach, entrepreneur, and long-time supporter of Spiritual Plants.
Josh brings leadership, discipline, team culture, and relationships across athletics, entrepreneurship, and values-driven communities.
Hollow Bone Initiative
Mission Beneficiary & Healing-Access Channel
Spiritual Plants' founding group is dedicating 10% of founder equity to Hollow Bone. Hollow Bone is the mission beneficiary of the ecosystem—not the place where company fundraising is presented.
Equity dedication, governance, and transfer mechanics remain subject to final legal, tax, and organizational documentation.
Third Wave Foods
Independent Signal Stack Partner
Third Wave Foods is independently owned by Robert Davis and Loren Wallis. It connects through nourishment, hospitality, and shared culture; it is not owned by Spiritual Plants.
Our Leadership Philosophy
Spiritual Plants was intentionally built around complementary leadership rather than overlapping responsibilities.
Together, the proposed Signal Stack combines institutional operating discipline, vision, product integrity, commercialization, hospitality, and culture—without pretending proposed appointments are completed deals.
OUR BELIEF
We believe great companies are not built around products.
They are built around people.
Products evolve. Technology changes. Markets shift.
But organizations grounded in trust, hospitality, stewardship, innovation, and community create lasting value across generations.
That is the company we are building.
Where It Started
HOLY WATER
Liquid Sacrament™
Before the can. Before the RTD. Before any beverage partner conversation — Holy Water Liquid Sacrament started as a tasteless, colorless beverage enhancer. One squeeze into any drink. It disappears completely.
The target wasn't wellness stores or dispensaries. It was the communities nobody in cannabis had ever trusted enough to show up for — faith, church, religion.
Phase 1 · The Original Four
Beverage enhancer for the four religious groups that never had their own:
Now · Mass Expansion
SPIRITUAL PLANTS HOLY WATER —
the fifth enhancer.
The original four proved the category works inside communities of faith. Now Spiritual Plants Holy Water — the flagship, un-branded enhancer — becomes the fifth SKU, built for mass-market expansion beyond any single faith or culture.
Christian CBD, The Saints, Mormon Meds, and Jew Weed remain live on SpiritualPlants.com as limited releases for the communities that started it all.
The Proof of Concept
HOLY WATER PROVED
the category works.
The original four enhancers — Christian CBD, The Saints, Mormon Meds, Jew Weed — are live, available, and actively moving through communities that had never touched a cannabis product. No dispensary. No stoner aesthetic. No apology.
4SKUs
Live Products
$1/ dose
Serving Size
28
Servings / Bottle
Risk Management
REGULATORY
ADAPTABILITY.
Spiritual Plants was designed to operate in a changing regulatory environment.
The company is not dependent on one legal pathway, one cannabinoid source, or one manufacturing structure. If federal hemp rules tighten, Spiritual Plants has multiple paths forward.
Hemp Pathway
Based on current guidance and our low-dose product architecture, HOLY Water Liquid Sacrament™ is positioned around the more responsible end of the hemp-derived beverage market — measured dosing, compliance, testing, insurance, and non-inhalable formats. The company follows legal guidance, state-by-state rules, COAs, labeling requirements, and retail eligibility standards.
THC-Licensed Pathway
If hemp-derived THC rules materially change, Spiritual Plants can transition into licensed THC markets. Brandon Stewart has already operated in state-by-state cannabis markets, built products under licensed THC frameworks, and structured manufacturing, licensing, and distribution relationships across regulated environments. The company does not need to learn that playbook from scratch.
State-by-State Manufacturing
If products must be manufactured inside each state where they are sold, Spiritual Plants can adapt through licensed manufacturing partnerships, white-label production, state-specific formulations, and local compliance structures. This is already how regulated cannabis products are built. Brandon has done this before.
The Investment Point
The risk is not ignored.
It is built into the strategy.
Spiritual Plants is not a single hemp loophole business. It is a Spiritual Wellness platform with beverage, product, apparel, accessories, education, hospitality, and licensed cannabis optionality.
Strategic Retail Partner
Green Thumb Industries
One of the largest cannabis retailers globally — 77+ RISE dispensaries, $1B+ revenue. We're proposing a phased partnership: start with hemp distribution in hemp-legal states, then expand to THC markets as regulations allow.
Read Full ProposalThe Program
THE GARDEN
PARTNERS
An affiliate and stewardship network for Spiritual Plants. No downlines. No inventory. No pyramid schemes — just trusted voices sharing products they believe in.
View the Stewardship Program→For Investors
THE FULL
PICTURE.
Deal terms, unit economics, capital plan, and financial projections — available to qualified investors and strategic partners.
Open the Signal Stack Investor Room →craig@spiritualplants.com · © 2026 Spiritual Plants LLC
Happening At The Same Time
EVERYTHING HAS BEEN
LEADING HERE.
While Holy Water takes shape, something larger is landing at the same time. Shope Creek Wilderness — 131 acres in the Blue Ridge Mountains outside Asheville — is where everything Craig Rose has built finally has somewhere to rest.
The Hollow Bone Initiative begins there: a living experiment in generosity, participation, and a new nature of exchange. Not a retreat center. Not a brand. A room finally worth opening.
Read the Statement→