Media & Culture
Thirty years. Multiple industries. One signal.
From church basements to Coachella flyovers, from viral campaigns to spiritual retreats, Craig Rose (Digital Rose) has spent three decades creating movements that cut through noise and rewire culture. Before "viral" was a word, he built websites with over 100 million visits. Before "content" was an industry, he turned stories into social, press, albums, documentaries, and reality shows.
We don't guess what works. We ride waves. We build sparks. We ship.
Featured: The Resurrection Is Us
Former Celebrity Pastor Craig Gross Drops A Bomb: Jesus Didn't Resurrect—We Do
This Easter and 4/20, spirit and cannabis collide. Join Craig Gross, Kenny McCormick, and Guy Rocourt at Urbana Lounge in Oakland, April 18–20, for The Resurrection Is Us—a bold new movement of healing and higher consciousness.
OAKLAND, CA — What if Jesus didn't resurrect—but we can? This Easter weekend, spiritual disruptor Craig Gross, musical renegade Kenny McCormick IV, and cannabis pioneer Guy Rocourt unite for The Resurrection Is Us, a three-day spiritual and cannabis experience at Urbana Lounge, Oakland's first licensed consumption space.
The weekend features film screenings, live music, and the birth of a new cannabis category: Spiritual Plants—crafted for clarity, not intoxication.
Weekend Highlights | Urbana Lounge, Oakland
- Fri, April 18, 8 PM – LDS LSD live + Cannabis Gospel with Ajna Light
- Sat, April 19, 6 PM – Red Letters + Christspiracy screening
- Sun, April 20, 10 AM – Resurrection set + Spiritual Plants reveal
- Sun, April 20, 4:20 PM – AI Babes album premiere + parking lot party
- Sun, April 20, 7 PM – Guy Rocourt Unleashed: blunt talk + dab session
Craig Gross (formerly of XXXchurch.com) reemerges as Digital Rose, premiering three albums, hosting the controversial Christspiracy screening, and redefining Christian Cannabis as a sacrament.
Kenny McCormick IV resurrects his childhood role of Jimmy Flinders in LDS LSD, a psychedelic album reimagining Mormon hymns. On Saturday, Christspiracy dares to ask: what if Jesus died not for humans, but for animals?
Guy Rocourt (Papa & Barkley, Montel Williams) teams up with Gross to launch Spiritual Plants, introducing:
- ✦ Resurrection Flower — a clarity-driven cannabis strain
- ✦ Heaven's Hemp and Mormon Meds — THCA-rich spiritual offerings for seekers
"We're building Whole Foods while they're building Kmart."
— Craig Gross
No RSVP. No gatekeepers. Just music, truth, and sacred smoke.
More info: christiancannabis.com | spiritualplants.com | urbananow.com
Press Coverage
20+ years of major media coverage across national outlets
This pastor wants to promote the spiritual side of marijuana
Craig Gross is trying to convince fellow Christians and pastors that 'this isn't the Devil's lettuce'
The Christian Case for Marijuana
Mr. Gross, who is 42, admits to being personally invested in the issue. After years of struggling with a health condition... he tried medical marijuana and found both relief from his symptoms and clarity about a new calling.
A Higher Purpose
Exploring the intersection of faith and cannabis through the lens of Christian Cannabis and the movement toward spiritual plant medicine.
Former Adult Pastor Launches Christian Cannabis
Craig Gross brings his disruptive approach from XXXChurch to the cannabis world with Christian Cannabis movement.
Christian Cannabis: Now Christians Are Into Weed
The intersection of evangelical Christianity and cannabis culture, led by XXXchurch founder Craig Gross.
Multiple NPR Features on Faith & Cannabis
National coverage exploring the emerging dialogue between religious communities and plant medicine.
A Proven Signal Engine
This is not theory. This is track record.
Built websites, brands, and campaigns with 100M+ visits before the era of social media.
Infiltrated religious and niche communities to launch new conversations that became national news.
Produced and launched 15+ books and 145+ music releases across 25+ streaming platforms.
Created, managed, or co-created viral projects like XXXChurch, ChristianCannabis, Digital Rose, AI Babes, and more.
Secured press across major outlets for 20+ years — from NPR to NYT, from local news to prime-time coverage.
Designed tours, retreats, and live experiences that blend media, wellness, and story.
Current Media Properties
Each one is a node in the signal. Together they're a network.
Your Health Is Your Wealth
The AI-powered wellness platform merging ancient medicine and human guidance. Includes concierge services, supplement education, and the GΛLILEO agent.
Past N9ne Records
Digital Rose's AI-powered music lab — producing immersive albums, AI Babes, and secret shows 'past nine.'
Spiritual Plants
A movement at the intersection of clean-crafted cannabis, ritual, and culture. Brands include Christian Cannabis, Heaven's Hemp, Saints, Mormon Meds, Pure Joy, and more.
Nematic.Gallery
The first AI art gallery in Carmel. Kicked out of town, now poised for return — and online expansion.
Sedona Robots
Our production company. Books, albums, AI agents, Web2→Web3 migration. Backend in Romania, front-facing in the States.
How We Work
We merge storytelling + press + digital campaigns to create cultural flashpoints.
We can make an album, a docu-series, a movement, or an AI agent — and launch it through our existing channels.
We have direct lines to producers, talent, healers, and communities.
We know how to start small (signal) and scale (broadcast).
Why It Matters Now
We're not pitching ideas. We're scaling a proven method.
Our ecosystem — books, albums, brands, properties, AI — is ready for global stage activation. With Your Health Is Your Wealth launching at Health 2.0 Dubai and FUELD Las Vegas, our media arm becomes the amplifier for everything else.
Visual Proof
