We're Not a Company.
We're a Resurrection.
A convergence of 30 years of cannabis expertise, disruptive storytelling, and luxury brand heritage — building the future of conscious consumption
What Spiritual Plants Is
Spiritual Plants is a new category in cannabis and plant wellness.
We create spiritually literate, ritual-based products for adults who care about meaning, intention, and the body—but don't want stoner culture, hype, or shame.
This is not about intoxication. It's about integration.
The Core Idea
Ritual changes the body.
Across cultures, faiths, and traditions, healing happens when care is practiced consistently and intentionally.
Spiritual Plants builds products that fit into daily life, not escape from it.
- • No hacks.
- • No spectacle.
- • No pressure.
- • Just practice.
Spiritual Plants exists to restore a relationship between body and belief, ritual and relief, culture and care.
Plants are not the problem. Disconnection is.
The Origin Story: Easter, 4/20, and a Skywriting Signal
"When I was a kid, Easter never had anything to do with a bunny, or eggs, or ugly, pastel color-palettes. In our house, Easter was a celebration of Jesus' resurrection from the grave."
Craig Gross grew up in a traditional Christian home. Easter was sacred. Church was mandatory. Cannabis was "the Devil's lettuce." But in 2019, everything changed.
By then, Craig had already spent two decades as a cultural disruptor—founding XXXchurch, speaking at over 1000 churches, and challenging religious norms. When cannabis helped him heal from chronic health issues and transformed his prayer life, he knew he had found his next calling.
Then came the moment that would launch the movement: Coachella 2019.
Two weeks before the festival, Coachella announced Kanye West would hold a 9 AM Sunday service on Easter morning. Craig wondered: "How do you even get out of bed for that after Tame Impala plays their Saturday-night set?"
While driving his son to an audition in Los Angeles, passing billboard after billboard advertising cannabis, Craig had an idea: What if we skywrite "ChristianCannabis.com" over Coachella to create the category and invite everyone to the party?
When he called the skywriting company, everything was sold out—except one slot. A Saturday afternoon time on April 20th, 2019 at 4:20 PM—the day before Kanye's Sunday service, the day before Easter. The universe was speaking.
"I looked at my son and thought, 'Wow, that's fifteen days from now... Is this the right time to introduce this conversation to the world?' I called five people, including my wife, and the response was four-to-one in favor of booking the spot."
Craig didn't write new content. He didn't panic about having enough information. He simply removed the password protection from ChristianCannabis.com and made it live.
On April 20th, 2019, at 4:20 PM, as thousands gathered for Coachella, a plane skywritten with "ChristianCannabis.com" flew overhead. The signal was sent. The category was born. Everyone was invited.
Six years later, Easter fell on 4/20/2025. We launched Christian Cannabis products that day. The resurrection was complete.
The movement had begun.
RESURRECTION WEEKEND 4/20/25
Six years after the Coachella skywriting signal, Easter and 4/20 aligned again — and Christian Cannabis became real.
Resurrection Flower
The sacred cannabis strain that started it all. Launched at Urbana, Oakland's first licensed consumption lounge.
First spiritual cannabis product in licensed retail
Launched at Oakland's grand opening consumption lounge
Easter Sunday & 4/20/2025 convergence
The Urbana Launch Weekend
Craig Gross, Guy Rocourt, and the team hosted a three-day resurrection experience — film screenings, live music, sacred smoke circles, and the official unveiling of Christian Cannabis to the world. The movement that started with a skywritten signal had become tangible reality.
The Vision: A Complete Spiritual Cannabis Ecosystem
From THC to THC-A, Hemp to CBD—every seeker, every faith, every path.
The Complete Brand Portfolio
Spiritual Plants isn't just Christian Cannabis. It's a complete ecosystem of brands serving every spiritual path:
Christian Cannabis
LAUNCHED 4/20/25Resurrection Flower launched Easter Sunday 4/20/2025. The sacred cannabis that started it all.
Coming Soon: The Sacraments
- • Communion Wafers — Sacred edibles for spiritual practice
- • Red Rose Spritzer — A ceremonial cannabis drink
Distribution: Licensed dispensaries through state-by-state expansion strategy
Christian CBD
JANUARY 2026Pure CBD wellness line launching January 2026 with Holy Roll-on and Sleep Capsules.
Distribution: SpiritualPlants.com + Amazon nationwide
Hemp & THC-A Brands
LAUNCHING 2026National hemp + THC-A lines that can ship anywhere:
- Heaven's Hemp — National hemp + THC-A
- Mormon Meds & Latter-Day Leaf — Faith-forward THC-A
- The Saints — For the spiritually curious
- D.E.O.S.A. — Feminine divine empowerment
- Ascension — Ultra-premium hemp-derived
- The Devil's Lettuce — Street-luxury hemp flower
- Pure Joy — Cannabis × pickleball lifestyle
Distribution: SpiritualPlants.com + Amazon - ships nationwide and internationally
This Company is For Sale
Spiritual Plants is actively seeking acquisition by private equity or strategic buyers who want to own the first spiritual cannabis platform in America.
Distribution Strategy
THC Products
Licensed dispensaries, state-by-state expansion model
CBD, Hemp & THC-A
SpiritualPlants.com + Amazon - nationwide and international shipping
🌿 Guy Rocourt — The Legend of Clean Cannabis
Guy Rocourt is one of the most respected names in modern cannabis — a Haitian-American veteran, formulator, and advocate who helped define what "clean cannabis" means in the regulated era.
As the co-founder and Chief Product Officer of Papa & Barkley, Guy raised more than $72 million in institutional capital and guided the brand from a kitchen startup to one of California's most trusted household names in wellness. Under his leadership, Papa & Barkley became synonymous with solventless extraction, whole-plant medicine, and authentic storytelling — a model that changed how the industry talked about purity and care.
In 2022 the company was acquired by Mammoth Distribution, one of California's largest cannabis portfolios. As part of that transaction Guy entered a standard two-year non-disparagement agreement, which concludes July 2026. During that period he has remained publicly silent about the details of the acquisition, the strategic decisions that followed, and the reality that — despite being the creative and operational heartbeat of the company — he was released from his role immediately after the sale.
What cannot be silenced is his impact. The formulas Guy created still win awards. The extraction methods he pioneered have become industry standards. And the community continues to regard him as the conscience of cannabis: a founder who refused shortcuts, fought for transparency, and proved that plant medicine could be both effective and ethical.
The 2025 Sedona Undercover Story
In 2025, that same fight for honesty pushed the story even further. Craig Gross, Kenny McCormick, and Patricc Reed / Post It Pat — the anti-artist outsider once tied to Zappos visionary Tony Hsieh's inner circle — joined forces with Guy's mission. Together they went undercover in Sedona, Arizona, taking jobs as budtenders at the town's only dispensary — a store owned by Curaleaf, the world's largest cannabis operator.
Within a month the team raised the shop's sales by $40,000, simply by telling customers the truth and recommending top-shelf, solventless products instead of the company's low-quality house lines. Their reward: termination.
That experience became symbolic of everything wrong with corporate cannabis — and everything Guy has spent three decades defending.
"I put this industry on my back."
And it's true. He carried it through its birth, its sell-out, and now its coming resurrection.
Today, with Spiritual Plants and Clea Midlife, Guy Rocourt is writing that resurrection in real time — merging science, soul, and integrity to restore what corporate greed tried to erase. His non-disparagement may expire in July, but his voice, his vision, and his purpose are louder than ever.
The Journey
From skywriting to sacred launch
As Seen In
Major media coverage of the movement
This pastor wants to promote the spiritual side of marijuana
The Christian Case for Marijuana
The Rise of Psychedelic Retreats
Former Adult Pastor Launches Christian Cannabis
Christian Cannabis: Now Christians Are Into Weed
Thanks to Craig Gross, Christian Cannabis Is Now a Thing
Pastor Says Weed Makes It Easier to Worship
Do Christians Need Weed? A Response to the Christian Cannabis Movement
A Higher Purpose
Founding Support & Strategic Partnerships
Craig Gross has funded this movement with his own life savings and eight years of work. Every brand, project, and property has been built from the ground up through personal investment and sweat equity. The only outside financial support ever accepted has from a select circle of trusted friends and strategic partners who share the same mission and values.
Aaron & Shane Kenny
Founders, Internet Safety Coalition | Early Technology Collaborators
Pioneers in bridging technology and family safety, the Kennys helped shape the foundation of viral, purpose-driven media long before 'content marketing' existed, bringing technical excellence and ethical grounding to the early stages of this work.
Josh McCown
NFL Veteran | Leadership & Legacy Partner
An 18-season NFL quarterback renowned for resilience and mentorship, Josh's friendship and support have been foundational—not just as a contributor, but as a man of faith who balances ambition with service. He brings the heart of a coach and the soul of a collaborator.
Aligned Practitioners & Future Collaboration
Spiritual Plants may collaborate with aligned wellness practitioners as the company grows. Any partnership, investment or acquisition would require separate diligence, agreement and final documentation.
Dr. Gary & Dr. Lisa Arthur
Founders, Health in Balance
With 40+ years of combined experience, the Arthurs and their Laguna Beach practice represent the kind of aligned practitioner relationship the wider ecosystem hopes to explore. No acquisition or formal role is implied without a separate agreement.
Why It Matters
We don't take random investors. We build with people who share our character, values, and vision. Aaron, Shane, and Josh remain our only financial backers. Dr. Gary and Dr. Lisa are examples of the practitioner relationships we value. This is more than business. It's legacy, trust, and shared mission.
We don't want to sell out. We want to scale up. This deal gives you control and gives us continuity.